Giro: A NEW KIND OF OUTDOOR ADVENTURE BRAND

Thursday 4th September 2014

Giro:  A NEW KIND OF OUTDOOR ADVENTURE BRAND:  Click for video

Giro comes from a unique place. Santa Cruz, California is the intersection of surf and mountains, the area attracts people of an independent mindset: outdoors people; iconoclasts who set their own priorities, more inclined to put human values ahead of corporate interests. Counterintuitively, it turns out that Santa Cruz, a place where business shuts down when the surf is up, has proven to be a powerful entrepreneurial incubator.  Giro's surroundings have defined who they are and what they do as a company. They are free thinkers. Ride activists. Interface innovators. Their mission is to bring new ideas that enhance the ride.